SEO Basics Part 4

SEO Basics Part 1
SEO Basics Part 2
SEO Basics Part 3
SEO Basics Part 4
SEO Basics Part 5
SEO Basics Part 6
SEO Basics Part 7

What Have We Achieved

So far we haven’t really done anything clever other than add order to our website navigation and loaded a few keywords within that structure but this has been on the pretty/end user side of the website.

Although SEO is fundamentally aimed at making your site rank well we also need to consider the user which is where we are going next but still maintaining our SEO. After all it’s OK to have your site SEO friendly but if it visually sucks then you have an uphill struggle.

Getting The Best of Both Worlds

Users who browse your site love structure and by that we mean if you roll out a front page then effectively all your other pages should carry the same look and feel to improve their navigation experience although the main content will change for each page.

Fonts And Font Weight

Spiders use the font weight to gauge the importance of a statement and equally it will draw the user’s attention to the given phrase. And commonly used layout would be as follows.

Page Header = Heading 1
Subsequent Headers = Heading 2 possibly degrading to Heading 3
Important Words or Links = Bold

Reviewing these font weights allows the spiders to gauge the importance of the words used with <h1> being the most important. Therefore if your page header said, “Mobile Disco Ipswich” the spider would tag this as primary keywords and report this back to the search engine. As you move down the headers then obviously these words will have less importance but they still have merit.

Using Bold

Bold is a very under valued SEO trick and using bold to accentuate a hyperlink draws the users attention. It equally tells a spider this is relevant content rather than general blurb.